FROM LOSING 6 FIGURES ON ADS IN 2023 TO
PROFITABLE RESULTS
WITH META AND GOOGLE IN 30 DAYS
RESULTS
70%
Increase in New Customer Orders
52%
Increase in Website
Conversion Rate
40%
Decrease in New Customer CPA
CLIENT OVERVIEW
AgelessLX is a supplement company that helps women age gracefully. Using their proven formula, they have helped over 50,000+ melt body Fat, build muscle & look younger.
CHALLENGE
Before starting with BAD Marketing In 2024, AgelessLX had not spent a single dollar on Google marketing, and their META campaigns were spending money on existing customers instead of new customers. Our challenge was taking over an account that did not have proper data and trying to scale this up as fast as possible.
OUR PROCESS
PHASE 1: FIXING META CAMPAIGN STRUCTURES
We started off by making sure our funnels were properly structured with the correct exclusions to be able to acquire new customers. The problem with the account was that the existing customers are seeing our ads over and over again causing frequency to be over 4! To avoid that from happening, we excluded every warm audience and immediately saw frequency go down from 4.3 to 1.2 on TOF ads, and down to 2.24 overall.
PHASE 2: REDESIGNING PRODUCT PAGES
The next problem we wanted to solve was crazy high CPMs. Every month from September through December we saw AgelessLX’s ad account having higher and higher CPMs. From $60 all the way to $197. This spiral had to stop. We knew the high CPMs were partly because of the 4+ Frequency that we solved during Phase One, and partly because of their website’s VERY low conversion rate of 1.2%. To increase AgelessLX’s conversion rate and consequently reduce CPMs, we developed a fully updated design of their product pages in partnership with our CRO team, focusing on a seamless and simple UX/UI and high-converting hero section. This new design also includes 3 upsells as you check out; a pre-purchase upsell triggered when a user adds to cart, and two post purchase upsells.
NEW PRODUCT PAGES
The updated product pages led to...
52%
Increase in conversion rate
13%
Increase in AOV
3,000%
Increase in orders placed
PHASE 3: CREATIVE TESTING
With the website converting at a much higher rate and CPMs down, we began our creative testing process. Our goal was to test different creative concepts like:
- Us vs. Them
- Statistics and results
- Credibility and PR
- Feature points of the product
The feature points ads produced winning results for us, and now we’re actively scaling variations of this ad with a budget of over $50,000 per month.
PHASE 4: CTA OPTIMIZATION
Our efforts for AgelessLX went far beyond simply “managing ads.” But it’s this holistic approach that makes successful and continuous growth possible. As we continue with AgelessLX, we are developing a new customer quiz funnel to better segment and target audiences, curating UGC videos and testimonials, and beginning their new partnership with our email team.
RESULTS
BEFORE Samar Digital LLC December 2023
20%
New Customers from META
$294.30
New Customer CPA
$116,121.13
Total Shopify Revenue
WITH Samar Digital LLC February - March 2024
34%
New Customers from META
70% Increase
$174.80
New Customer CPA
-94.89% Decrease
$249,374.03
Total Shopify Revenue